Baby Made on Board

In this weeks lunchtime training session we were joined by Patrick Collister, CEO of Creative Matters and ex Executive Creative Director of Ogilvy & Mather for 'Hot New Creative Work'. The session was really inspiring and featured a load of great work, some I'd seen before and some I hadn't. This 'Baby Made on Board' campaign by Proximity for Dodge in Belgium was one of the highlights for me.

The Dodge is positioned as the ultimate family car, spacious enough to make a baby in. Can't imagine pitching it but I think it's great.

Not so sure about the add-on bit aimed at men who don't want to make a baby as it kind of loses the whole idea. It's really just two people having sex in a car.

And to think, now there are (at least) 72 little people walking around thanks to this campaign!