Last night we went to the YCN awards at the Village Underground in Shoreditch.
We got there a bit later than the invite said, as we were at work and thought it wouldn't kick off for a while. And we were right. In fact, it didn't kick off at all. No speech, no introduction, no sign of anyone working for YCN and no work up.
The venue itself was pretty cool, but felt more like a club. There was a video playing on the wall which was kind of showcasing the commended work. People were trying to capture their 3 seconds of fame as their tiny piece of work flashed up on the wall. It was a shame there was no actually celebration for the people who won. Instead, the trophies that have been made are being sent home. And this is the first year there's been a physical award, so it should have been quite a big deal. Especially the way the night was being promoted on the YCN website. Unless of course, something big happened after we left?
All in all, disappointed, hungry and soaked. But thanks for the beers.
