Monday, October 5, 2009

Long copy is alive!!!!!

Back at the end of July Rory Sutherland posted up an article titled 'The day the copy died'. He goes on to explain that long copy adverts seemed to be a thing of the past and that it is a struggle to get the concept through clients. Well, to my surprise in the underground yesterday there were 3 long copy ads side by side (you can see 2 on pic the other is just before the dixons ad). It appears to have become more popular since VW launched their long copy ones a few months back, very good ads they were i might ad.

So is long copy dead? certainly not by the looks of it.

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