Came across this today: http://dandad.typepad.com/dandad/2009/09/30day-challenge-for-student-winners.html
D&AD are running a competition for 2009 student yellow pencil winners to encourage students and tutors to enter this years student awards. The idea is to create the biggest buzz, with the winner getting a paid placement at AMV.
It's a great idea to use last years winners to promote the awards to this years students, but I haven't been able to find much buzz so far.
Will be interesting to see what they do with it.
