Disney has revealed the details of a new scientific research lab that aims to determine what type of ads are the most effective at getting our attention online.They're using eye tracking, heart monitors, skin temperature readings and facial probes to measure physical reaction to different types of ads.
(Sourced from Contagious News Article)
Sounds mad!
Check out the original article at: http://www.nytimes.com/2009/07/27/technology/27disney.html?_r=4
No comments:
Post a Comment